Total Return Income Fund identity
About the project
Thom is a long standing client of mine who resides in a beautiful part of the world in Jackson Hole, Wyoming. Thom wanted a logo for his new real estate investment company that instilled a feeling of safety and stability like a financial institution. Given his location in the Rocky Mountains, what better mark than the strong, stable rocks of the surrounding mountains. The serif font in the typography is used to give it a traditional, classic feel and to impart the idea of a long standing institution.
Process
- Research
- Concept development
- Design
- Logo kit (versions produced for use across print & web)
- Logo guidelines